The positioning of e-commerce determines success or failure

 

The localization of

is to identify the location, people need to position themselves, if the wrong position will do many things wrong, which makes life and not smooth, as the flourishing of e-commerce platform, the same need to locate, identify the e-commerce platform for accurate positioning, in order to make the e-commerce platform to be successful. The author believes that: an e-commerce platform to identify the location of the need to pay attention to the following

a, industry positioning, determine the market demand

veoshoesshoes, excellent shopping network are B2C e-commerce shoes, Kelan do B2C e-commerce diamond jewelry, visible to everyone on the development of electronic commerce in different industries recognized are different, the development law of each industry is different, the Internet gangster is also optimistic about these enterprises professional for various industry segments is a huge investment to their development layout. The following figure of the proportion of B2C shopping can do reference.

so do e-commerce must be on the orientation of industry subdivision clearly, currently the industry has been the major giants occupied the half of the country, Baidu has ah is a very good lesson, is also a giant, but without success, so Baidu has been investing in other sectors of e-commerce to share.

in my opinion, the fast consumer goods industry, 3C has matured, then go to the competition undoubtedly egg stone, should choose other undeveloped or immature industries, such as the current popular development of e-commerce of agricultural products, I believe that soon will appear this kind of enterprise.

two, platform positioning, determine the development model

platform positioning is what you want to do B2B, B2C, C2C type platform, the choice of the platform determines the development of your e-commerce model, the classification of the customer base. The common platform modeThese, currently has a very mature case, the Alibaba B2B, HC, C2C Taobao, pat Network, B2C veoshoesshoes, Taobao mall and so on, these successful cases are worth learning, to learn the essence, but can not imitate, because you can not imitate others the strategy, people thought.

three, product positioning

choose the industry, choose a good platform, the following problem is to choose their own marketing products, product positioning also determines your industry crowd. Of course, you choose the industry also determines the scope of your product, and then according to the potential of the crowd to choose their own products, suitable marketing strategy.

four, the target population positioning

target population determines the product marketing will determine your marketing strategy, choice of industry also determines the range of the target population, at the same time, product positioning and selection of the crowd, you must be in the face of high-end products in the high-end crowd, and vice versa.

for example, do luxury e-commerce, it determines your consumer groups are high-end customer groups >

 

The localization of

is to identify the location, people need to position themselves, if the wrong position will do many things wrong, which makes life and not smooth, as the flourishing of e-commerce platform, the same need to locate, identify the e-commerce platform for accurate positioning, in order to make the e-commerce platform to be successful. The author believes that: an e-commerce platform to identify the location of the need to pay attention to the following

a, industry positioning, determine the market demand

veoshoesshoes, excellent shopping network are B2C e-commerce shoes, Kelan do B2C e-commerce diamond jewelry, visible to everyone on the development of electronic commerce in different industries recognized are different, the development law of each industry is different, the Internet gangster is also optimistic about these enterprises professional for various industry segments is a huge investment to their development layout. The following figure of the proportion of B2C shopping can do reference.

so do e-commerce must be on the orientation of industry subdivision clearly, currently the industry has been the major giants occupied the half of the country, Baidu has ah is a very good lesson, is also a giant, but without success, so Baidu has been investing in other sectors of e-commerce to share.

in my opinion, the fast consumer goods industry, 3C has matured, then go to the competition undoubtedly egg stone, should choose other undeveloped or immature industries, such as the current popular development of e-commerce of agricultural products, I believe that soon will appear this kind of enterprise.

two, platform positioning, determine the development model

platform positioning is what you want to do B2B, B2C, C2C type platform, the choice of the platform determines the development of your e-commerce model, the classification of the customer base. The common platform modeThese, currently has a very mature case, the Alibaba B2B, HC, C2C Taobao, pat Network, B2C veoshoesshoes, Taobao mall and so on, these successful cases are worth learning, to learn the essence, but can not imitate, because you can not imitate others the strategy, people thought.

three, product positioning

choose the industry, choose a good platform, the following problem is to choose their own marketing products, product positioning also determines your industry crowd. Of course, you choose the industry also determines the scope of your product, and then according to the potential of the crowd to choose their own products, suitable marketing strategy.

four, the target population positioning

target population determines the product marketing will determine your marketing strategy, choice of industry also determines the range of the target population, at the same time, product positioning and selection of the crowd, you must be in the face of high-end products in the high-end crowd, and vice versa.

for example, do luxury e-commerce, it determines your consumer groups are high-end customer groups >

Leave a Reply

Your email address will not be published. Required fields are marked *