E-mail marketing to enhance brand awareness

According to the

Millward Brown Optimor released in May 2012, the world’s most valuable brand ranking of global top 100 enterprises overall value rose by 0.4% over last year, reaching $2 trillion and 400 billion, and in 2012 the global GDP ranked fifth of French GDP, including apple (Apple) with a brand value of $182 billion 900 million, following last year after the top of the list.

what is the brand? Brand (brand) originated in ancient Norway word brandr, meaning "mark", it is very vividly express the meaning of the brand – "brand!" brand is a comprehensive and complex concept, it is the sum of the invisible trademark, name, packaging, price, history, reputation, symbols, advertising style. Since the brand is the addition of summation, it is divided into positive and negative, in order to achieve a comprehensive consumer brand cognition is high and positive results, we must go through several steps and procedures: first, establish brand awareness, brand reputation to create stage; two stage; three, strengthen brand loyalty stage. There are many specific tasks to be carried out at each stage, and the lack of any stage or not according to the procedure will lead to the failure of brand building.

mail marketing as a marketing tool, can easily lock the target customer groups, the number of exposure control, marketing promotion is a weapon. So how to participate in the construction of the brand of mail marketing will be more effective? The author will do three stages from the brand building.

mail marketing to enhance brand awareness

brand awareness refers to the ability of potential buyers to recognize or remember a brand as a product. It relates to product identification and brand contact. We can express the brand information in the sender, the email theme and the content of the message, which is helpful to improve the brand awareness.

1 highlights brand identity. For example, we can add the Comm100 brand identity, increase brand exposure in the sender’s column, email title, email content.

2 unified promotion brand identity in the mail.

all promotional messages must use a unified brand identity, so that customers continue to deepen brand impression.

3 unified promotion of e-mail and external environment brand identity.

where the external environment, including physical stores, shops, websites, etc., so that customers can quickly identify the brand, reduce the brand recall time.

e-mail marketing to enhance the brand reputation of

One part of the

brand reputation is the brand, it is the degree of a brand with confidence in the market and people, it is an important part of modern enterprise image. To improve brand reputation has three magic, namely "awards, events, stories". The enterprise can make the relevant information into the promotion of the message >

According to the

Millward Brown Optimor released in May 2012, the world’s most valuable brand ranking of global top 100 enterprises overall value rose by 0.4% over last year, reaching $2 trillion and 400 billion, and in 2012 the global GDP ranked fifth of French GDP, including apple (Apple) with a brand value of $182 billion 900 million, following last year after the top of the list.

what is the brand? Brand (brand) originated in ancient Norway word brandr, meaning "mark", it is very vividly express the meaning of the brand – "brand!" brand is a comprehensive and complex concept, it is the sum of the invisible trademark, name, packaging, price, history, reputation, symbols, advertising style. Since the brand is the addition of summation, it is divided into positive and negative, in order to achieve a comprehensive consumer brand cognition is high and positive results, we must go through several steps and procedures: first, establish brand awareness, brand reputation to create stage; two stage; three, strengthen brand loyalty stage. There are many specific tasks to be carried out at each stage, and the lack of any stage or not according to the procedure will lead to the failure of brand building.

mail marketing as a marketing tool, can easily lock the target customer groups, the number of exposure control, marketing promotion is a weapon. So how to participate in the construction of the brand of mail marketing will be more effective? The author will do three stages from the brand building.

mail marketing to enhance brand awareness

brand awareness refers to the ability of potential buyers to recognize or remember a brand as a product. It relates to product identification and brand contact. We can express the brand information in the sender, the email theme and the content of the message, which is helpful to improve the brand awareness.

1 highlights brand identity. For example, we can add the Comm100 brand identity, increase brand exposure in the sender’s column, email title, email content.

2 unified promotion brand identity in the mail.

all promotional messages must use a unified brand identity, so that customers continue to deepen brand impression.

3 unified promotion of e-mail and external environment brand identity.

where the external environment, including physical stores, shops, websites, etc., so that customers can quickly identify the brand, reduce the brand recall time.

e-mail marketing to enhance the brand reputation of

One part of the

brand reputation is the brand, it is the degree of a brand with confidence in the market and people, it is an important part of modern enterprise image. To improve brand reputation has three magic, namely "awards, events, stories". The enterprise can make the relevant information into the promotion of the message >

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