n the Spring Festival of apple, Jonathan Lee sang, congratulations

Apple wants Jonathan Lee to give you a new year song.

 

congratulations

Spring Festival is approaching, old king Andy Lau "Congratulation" song is not to spread throughout the high streets and back lanes but this year, you will also hear? Another version, apple invited another Chinese music Godfather Jonathan Lee to re interpretation of this song.

 

in this section directed by the famous director Stanley Kwan’s 60 second commercials, highlighting the Narcissus, the character, the traditional red Chinese elements of the Spring Festival, but Jonathan Lee and Li Jianqing, an apprentice white singing folk songs "Congratulations", is the violin, guitar and keyboard Remix these Western musical accompaniment, interspersed among the re arrangement of the pop music section. It also reflects the idea of Apple wants to integrate Chinese and Western culture, so that the entire advertising standards consistent with the brand’s temperament.

 

"Le"

Apple finally with a happy word on the end of the ad, both on behalf of "happy", but also on behalf of "music".

of course, to highlight the ads or apple products. In the short film, we see the main push of the productivity level of Apple tablet iPad Pro, as well as the red version of the new custom Apple Watch Sport, as well as music creation software Music Memo.

 

apple iPad Pro, red new custom Apple Watch Sport, as well as music creation software Music Memo

and the Chinese "give you a new song" advertising style is similar to the 2015 Christmas version, cooperative musician is legendary American musician Stevie Wonder, "Someday at Christmas" song of songs also perform a prayer of love and peace. This music advertising, not only played a role to heighten the festive atmosphere, but also the marketing of Apple products music creation ability.

however, Apple’s iPad Pro sales promotion in advertising is not satisfactory. Market research firm Consumer Intelligence Research Partners recently announced sales of apple iPad series products, high-end large size flat iPad Pro Apple heavy launch in 2015, the share of only 12% in the 2015 quarter of fourth, which is the most popular iPad mini, accounted for 47%.

Apple wants Jonathan Lee to give you a new year song.

 

congratulations

Spring Festival is approaching, old king Andy Lau "Congratulation" song is not to spread throughout the high streets and back lanes but this year, you will also hear? Another version, apple invited another Chinese music Godfather Jonathan Lee to re interpretation of this song.

 

in this section directed by the famous director Stanley Kwan’s 60 second commercials, highlighting the Narcissus, the character, the traditional red Chinese elements of the Spring Festival, but Jonathan Lee and Li Jianqing, an apprentice white singing folk songs "Congratulations", is the violin, guitar and keyboard Remix these Western musical accompaniment, interspersed among the re arrangement of the pop music section. It also reflects the idea of Apple wants to integrate Chinese and Western culture, so that the entire advertising standards consistent with the brand’s temperament.

 

"Le"

Apple finally with a happy word on the end of the ad, both on behalf of "happy", but also on behalf of "music".

of course, to highlight the ads or apple products. In the short film, we see the main push of the productivity level of Apple tablet iPad Pro, as well as the red version of the new custom Apple Watch Sport, as well as music creation software Music Memo.

 

apple iPad Pro, red new custom Apple Watch Sport, as well as music creation software Music Memo

and the Chinese "give you a new song" advertising style is similar to the 2015 Christmas version, cooperative musician is legendary American musician Stevie Wonder, "Someday at Christmas" song of songs also perform a prayer of love and peace. This music advertising, not only played a role to heighten the festive atmosphere, but also the marketing of Apple products music creation ability.

however, Apple’s iPad Pro sales promotion in advertising is not satisfactory. Market research firm Consumer Intelligence Research Partners recently announced sales of apple iPad series products, high-end large size flat iPad Pro Apple heavy launch in 2015, the share of only 12% in the 2015 quarter of fourth, which is the most popular iPad mini, accounted for 47%.

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