Because the library behind popular Under Armour shoes is a brand of the counter attack story

Abstract: a brand started with tights, is how to do beyond Adidas?

 

(source:

vision on the China)The new "NBA

" is the first library worth rising, and the shoes on her feet behind the library of American sports brand Under Armour also enjoyed NBA bonus. Even Morgan Stanley analysts said, curry and the brand sign will even affect the stock prices of listed companies. In March 2016, analysts have told the media that the value of library for Under Armour brand is equivalent to $14 billion.

but this August for the United States emerging sports brand Under Armour (hereinafter referred to as UA) can be described as mixed.

sports retailer Sports Authority due to bankruptcy, as one of the suppliers of Under Armour had to pay $23 million in impairment charges, which directly affect the profit level of UA; Under Armour announced earnings in early August in the second quarter, UA net profit plummeted from $13 million 760 thousand last year to 6 million 340 thousand dollars, down to 57%; operating profit fell 39% to $19 million 370 thousand.

channel damage so that UA’s short-term earnings less than expected. However, once again made the limelight by sports stars.

is just the end of the Olympic Games in Rio, with the spokesman of the "flying fish" Phelps (played in the four Olympic Games, to obtain a total of 23 gold medals), the star with a personal autobiographical advertising film "Under Armor:Rule UA Yourself" is also an occasion of a fire, the domestic audience to discuss a wide pull "flying fish cupping" lens are also derived from this.

from a professional sports for athletes to a niche brand, expanding product line, signing a large number of sports stars, UA sales in the U.S. market in 2014 had surpassed Adidas, let Nike become wary of rivals. In addition, the acquisition of large data community fitness, continue to invest resources on the data to the company has added a lot of imagination.

, the company’s counter attack of the road, now go one step

?

from football professional clothing, to serve the female consumer

Under Armour founder Plank I was a sports enthusiast, was the University of Maryland football captain of the. The first product launch after the founding of the sports clothing brand is to take the professional route, drying perspiration > fan

Abstract: a brand started with tights, is how to do beyond Adidas?

 

(source:

vision on the China)The new "NBA

" is the first library worth rising, and the shoes on her feet behind the library of American sports brand Under Armour also enjoyed NBA bonus. Even Morgan Stanley analysts said, curry and the brand sign will even affect the stock prices of listed companies. In March 2016, analysts have told the media that the value of library for Under Armour brand is equivalent to $14 billion.

but this August for the United States emerging sports brand Under Armour (hereinafter referred to as UA) can be described as mixed.

sports retailer Sports Authority due to bankruptcy, as one of the suppliers of Under Armour had to pay $23 million in impairment charges, which directly affect the profit level of UA; Under Armour announced earnings in early August in the second quarter, UA net profit plummeted from $13 million 760 thousand last year to 6 million 340 thousand dollars, down to 57%; operating profit fell 39% to $19 million 370 thousand.

channel damage so that UA’s short-term earnings less than expected. However, once again made the limelight by sports stars.

is just the end of the Olympic Games in Rio, with the spokesman of the "flying fish" Phelps (played in the four Olympic Games, to obtain a total of 23 gold medals), the star with a personal autobiographical advertising film "Under Armor:Rule UA Yourself" is also an occasion of a fire, the domestic audience to discuss a wide pull "flying fish cupping" lens are also derived from this.

from a professional sports for athletes to a niche brand, expanding product line, signing a large number of sports stars, UA sales in the U.S. market in 2014 had surpassed Adidas, let Nike become wary of rivals. In addition, the acquisition of large data community fitness, continue to invest resources on the data to the company has added a lot of imagination.

, the company’s counter attack of the road, now go one step

?

from football professional clothing, to serve the female consumer

Under Armour founder Plank I was a sports enthusiast, was the University of Maryland football captain of the. The first product launch after the founding of the sports clothing brand is to take the professional route, drying perspiration > fan

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