Analysts said the future profitability of Jingdong will never rely on the current electricity suppli

Liu Qiangdong recently out of rhetoric in the internal training, "earn billions of profit is money, a year thirty or forty billion can be called to make money?" triggered a hot industry, there are also some people questioned the Jingdong still burn to profit and loss, called billion, is bragging".

if you in-depth analysis of Jingdong’s growth path and Liu Qiangdong’s future plan, you will find that the so-called queries can not stand, Jingdong earnings in the future is not just a billion dream.

Jingdong loss from heavy mode

in fact questioned from the Jingdong began a few years ago, is not a new topic, the main question is the Jingdong continue to burn, and loss of rhythm can not stop". This argument had peaked in 2012 and 2013, when rumors of the "Jingdong capital chain" rampant, but every time, like really. But the Jingdong can not capital chain rupture, but also market success, and sitting on more than $40 billion in market capitalization, all this is why

?People

these questions, you would be wrong from the root, you take the logic of the traditional Internet Co to analyze Jingdong, it will draw a wrong conclusion. And the vast majority of Internet Co’s light mode is different from the beginning of the Jingdong out of a different pattern of heavy road. This model is heavily invested, to control every link of the entire consumer chain, to create beyond the user expectations of the user experience, and then rely on the user experience to win the user to obtain the market.

Jingdong embarked on the road of heavy model, two external factors played an important role in promoting. One is the objective market environment China, unlike in the United States do business Chinese society as a mature logistics, payment environment in 2004, when it was still just budding, and small and medium businesses, it is difficult to eliminate fake dragons and fishes jumbled together. If you want to achieve the user experience, in the absence of external forces rely on the case, only their own, Jingdong to do their own logistics, do their own cash on delivery, do self is like this.

, the second is the competitive environment, the Jingdong has just started to do business are faced with strong competitors, whether it is just beginning to make new eggs 3C encountered, or later do encounter appliance Suning, Gome, or do the whole category encountered Ali Taobao, Tmall is like this. In this case, especially in the face of Ali Taobao, Tmall such giant, only to seize each other’s weakness, a genuine licensed, faster delivery only may catch up from behind.

, however, Jingdong choose heavy mode, it is equivalent to the choice of a big black big black road, this road is dirty, tired and bitter, the key is to invest in particular. Logistics, for example, to invest in the construction of a nationwide warehousing, courier network, the need to spend billions of dollars, equal to their own to bear the cost of society. The light mode of Alibaba, as long as their stage, and all aspects of the purchase, operation, delivery, customer service etc. by businesses to complete, it is 42 pounds, although the scale can be rapid expansion, but also made.

Liu Qiangdong recently out of rhetoric in the internal training, "earn billions of profit is money, a year thirty or forty billion can be called to make money?" triggered a hot industry, there are also some people questioned the Jingdong still burn to profit and loss, called billion, is bragging".

if you in-depth analysis of Jingdong’s growth path and Liu Qiangdong’s future plan, you will find that the so-called queries can not stand, Jingdong earnings in the future is not just a billion dream.

Jingdong loss from heavy mode

in fact questioned from the Jingdong began a few years ago, is not a new topic, the main question is the Jingdong continue to burn, and loss of rhythm can not stop". This argument had peaked in 2012 and 2013, when rumors of the "Jingdong capital chain" rampant, but every time, like really. But the Jingdong can not capital chain rupture, but also market success, and sitting on more than $40 billion in market capitalization, all this is why

?People

these questions, you would be wrong from the root, you take the logic of the traditional Internet Co to analyze Jingdong, it will draw a wrong conclusion. And the vast majority of Internet Co’s light mode is different from the beginning of the Jingdong out of a different pattern of heavy road. This model is heavily invested, to control every link of the entire consumer chain, to create beyond the user expectations of the user experience, and then rely on the user experience to win the user to obtain the market.

Jingdong embarked on the road of heavy model, two external factors played an important role in promoting. One is the objective market environment China, unlike in the United States do business Chinese society as a mature logistics, payment environment in 2004, when it was still just budding, and small and medium businesses, it is difficult to eliminate fake dragons and fishes jumbled together. If you want to achieve the user experience, in the absence of external forces rely on the case, only their own, Jingdong to do their own logistics, do their own cash on delivery, do self is like this.

, the second is the competitive environment, the Jingdong has just started to do business are faced with strong competitors, whether it is just beginning to make new eggs 3C encountered, or later do encounter appliance Suning, Gome, or do the whole category encountered Ali Taobao, Tmall is like this. In this case, especially in the face of Ali Taobao, Tmall such giant, only to seize each other’s weakness, a genuine licensed, faster delivery only may catch up from behind.

, however, Jingdong choose heavy mode, it is equivalent to the choice of a big black big black road, this road is dirty, tired and bitter, the key is to invest in particular. Logistics, for example, to invest in the construction of a nationwide warehousing, courier network, the need to spend billions of dollars, equal to their own to bear the cost of society. The light mode of Alibaba, as long as their stage, and all aspects of the purchase, operation, delivery, customer service etc. by businesses to complete, it is 42 pounds, although the scale can be rapid expansion, but also made.

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