Millet in the Jingdong, a compromise can restore the decline

 

Fan Bingbing and Li Chen on micro-blog with two "we" announced the affair, and quickly in the entertainment and social network caused a sensation. In a large number of Fan Ye and Li Chen relationship marketing occasion, millet and Jingdong also took the opportunity to love exposure.

two years ago, millet settled in Tmall, the Jingdong will spread online suppress millet said, the reason is only millet to adhere to their own channels, and the Jingdong is proprietary to 3C product attitude, but also because of this millet yet settled Jingdong. Today, the marriage of millet and Jingdong, Jingdong still uses a proprietary mode of operation, then why millet compromise and why Jingdong?

Why

said millet has been faced with the decline of

millet uncharacteristically accepted view is more millet has been faced with the decline, there are the following several points: first, about the reasons given by the pressure of competition; two, millet to adverse. Is this really true? We use a set of data to illustrate the problem.

released from Communities Dominate Q1 2015 global smartphone market report, millet to 15 million units of sales and market share of the world’s top sixth in the 4.4% Brands. In contrast millet sales data in 2014, Q1 to Q4 shipments were 11 million units, 15 million units, 18 million units and 17 million units. If calculated according to the proportion, millet sales in the four quarter of this year is about 15 million units, 20 million units, 24 million 500 thousand units, 23 million units, the total amount of only 82 million 500 thousand units, there are still gaps in Jun 2015 sales of 100 million goals, it is the most optimistic estimate.

not let Lei reason for optimism is many, from 2014 4 listed millet millet has sold about 50 million of mobile phone, and No. 29 in micro-blog Lei Jun announced millet 4 sales exceeded ten million of the news, that is to say in the total sales of millet red rice series accounted for a large proportion of sales of less than 20% in the high-end mobile phone. And let millet feel threatened is not HUAWEI and Lenovo, vivo to 9 million 300 thousand of the world’s total sales of tenth, OPPO sales also exceeded the number of units, even Meizu is also a charm blue Note sales soared by 45%. In the domestic mobile phone market, learning more and more brands of millet, even has been active online market and high-end brand as OPPO and vivo have begun to try the explosion of strategy millet, millet Internet advantage more and more weak.

and another problem can not be ignored is that the first quarter of China intelligent mobile phone shipments of 106 million, the chain plunged 12.7%, HUAWEI, Lenovo, TCL and millet are made with annual sales of billions of dollars, LETV, ZUK, etc. our brand new mobile phone ready. For millet speaking, the market demand is limited or even fall

 

Fan Bingbing and Li Chen on micro-blog with two "we" announced the affair, and quickly in the entertainment and social network caused a sensation. In a large number of Fan Ye and Li Chen relationship marketing occasion, millet and Jingdong also took the opportunity to love exposure.

two years ago, millet settled in Tmall, the Jingdong will spread online suppress millet said, the reason is only millet to adhere to their own channels, and the Jingdong is proprietary to 3C product attitude, but also because of this millet yet settled Jingdong. Today, the marriage of millet and Jingdong, Jingdong still uses a proprietary mode of operation, then why millet compromise and why Jingdong?

Why

said millet has been faced with the decline of

millet uncharacteristically accepted view is more millet has been faced with the decline, there are the following several points: first, about the reasons given by the pressure of competition; two, millet to adverse. Is this really true? We use a set of data to illustrate the problem.

released from Communities Dominate Q1 2015 global smartphone market report, millet to 15 million units of sales and market share of the world’s top sixth in the 4.4% Brands. In contrast millet sales data in 2014, Q1 to Q4 shipments were 11 million units, 15 million units, 18 million units and 17 million units. If calculated according to the proportion, millet sales in the four quarter of this year is about 15 million units, 20 million units, 24 million 500 thousand units, 23 million units, the total amount of only 82 million 500 thousand units, there are still gaps in Jun 2015 sales of 100 million goals, it is the most optimistic estimate.

not let Lei reason for optimism is many, from 2014 4 listed millet millet has sold about 50 million of mobile phone, and No. 29 in micro-blog Lei Jun announced millet 4 sales exceeded ten million of the news, that is to say in the total sales of millet red rice series accounted for a large proportion of sales of less than 20% in the high-end mobile phone. And let millet feel threatened is not HUAWEI and Lenovo, vivo to 9 million 300 thousand of the world’s total sales of tenth, OPPO sales also exceeded the number of units, even Meizu is also a charm blue Note sales soared by 45%. In the domestic mobile phone market, learning more and more brands of millet, even has been active online market and high-end brand as OPPO and vivo have begun to try the explosion of strategy millet, millet Internet advantage more and more weak.

and another problem can not be ignored is that the first quarter of China intelligent mobile phone shipments of 106 million, the chain plunged 12.7%, HUAWEI, Lenovo, TCL and millet are made with annual sales of billions of dollars, LETV, ZUK, etc. our brand new mobile phone ready. For millet speaking, the market demand is limited or even fall

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