How to carry out marketing effectively

recently went to the most talked about whether or e-commerce, may contact are inside this circle of people, many CEOs are always complaining about the website’s conversion rate is too low, spend the cost to do advertising, to do brand marketing, but the conversion rate is not high, and the site out of the same high rate. So, for any sales oriented enterprises, whether it is traditional enterprises or e-commerce companies, is not a good thing, improve the success rate of sales are common goals. We may take the mobile phone is not the same, including customer service or sales ability and so on, this part of discussion is too complex, from a point of view, is that the target user group, the user’s point of view, analysis of how to improve the conversion rate of users, how to lock the user, select the target user groups for effective marketing. In order to improve the conversion rate. Here, the first reference iResearch web survey report:

according to iResearch recently published the "2010 Chinese network group purchase Market Research Report" shows that compared with the China shopping website access users, Chinese group purchase site access users more focused on office workers, students of two groups, and the income polarization characteristics. IResearch consulting analysts believe that the reasons for this phenomenon and buy site can provide cost-effective products and a daily mission of the novel way about. The different characteristics of the user’s value, iResearch consulting group purchase website recommendations, in the selection process, need to consider their own user structure; while in the long run, through targeted marketing, optimize the user structure of its website, improve website value.

office white-collar, students for China to buy the site’s two main groups

iResearch monitoring data show that in July 2010 China group purchase website access users, civilian / staff, students accounted for the highest, accounted for 22%, 20.3%; compared with the shopping website access users, the two groups lower proportion, respectively 19.9%, 16.8%. group purchase website access users more concentrated for office workers, students of two groups. IResearch analysis, buy the site’s two characteristics are: first, to provide cost-effective products; the two is a daily mission of the novel form. This is more attractive to office white-collar, student groups.

 

The

report from above iResearch industry data can be seen, China e-commerce now is still the main crowd in students and young white-collar workers who, then the development status, which is consistent with the China Internet, we the crowd is locked, the user often on what kind of website, and the types of their own products with the site is consistent, such as a mechanical and electrical products run to the entertainment website advertising, conversion rate is low, because most users with your customer relationship is not big, so users in most cases cited in the past should be careful not to wrong, not only to spend money, but the effect is not ideal. So, my advice is not

recently went to the most talked about whether or e-commerce, may contact are inside this circle of people, many CEOs are always complaining about the website’s conversion rate is too low, spend the cost to do advertising, to do brand marketing, but the conversion rate is not high, and the site out of the same high rate. So, for any sales oriented enterprises, whether it is traditional enterprises or e-commerce companies, is not a good thing, improve the success rate of sales are common goals. We may take the mobile phone is not the same, including customer service or sales ability and so on, this part of discussion is too complex, from a point of view, is that the target user group, the user’s point of view, analysis of how to improve the conversion rate of users, how to lock the user, select the target user groups for effective marketing. In order to improve the conversion rate. Here, the first reference iResearch web survey report:

according to iResearch recently published the "2010 Chinese network group purchase Market Research Report" shows that compared with the China shopping website access users, Chinese group purchase site access users more focused on office workers, students of two groups, and the income polarization characteristics. IResearch consulting analysts believe that the reasons for this phenomenon and buy site can provide cost-effective products and a daily mission of the novel way about. The different characteristics of the user’s value, iResearch consulting group purchase website recommendations, in the selection process, need to consider their own user structure; while in the long run, through targeted marketing, optimize the user structure of its website, improve website value.

office white-collar, students for China to buy the site’s two main groups

iResearch monitoring data show that in July 2010 China group purchase website access users, civilian / staff, students accounted for the highest, accounted for 22%, 20.3%; compared with the shopping website access users, the two groups lower proportion, respectively 19.9%, 16.8%. group purchase website access users more concentrated for office workers, students of two groups. IResearch analysis, buy the site’s two characteristics are: first, to provide cost-effective products; the two is a daily mission of the novel form. This is more attractive to office white-collar, student groups.

 

The

report from above iResearch industry data can be seen, China e-commerce now is still the main crowd in students and young white-collar workers who, then the development status, which is consistent with the China Internet, we the crowd is locked, the user often on what kind of website, and the types of their own products with the site is consistent, such as a mechanical and electrical products run to the entertainment website advertising, conversion rate is low, because most users with your customer relationship is not big, so users in most cases cited in the past should be careful not to wrong, not only to spend money, but the effect is not ideal. So, my advice is not

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