Entrepreneur notesWireless nternet advertising profit model inventory

so as entrepreneurs, to exclude their own narrow thoughts in mind to a seat on the board is correct investors to take control of their own company’s idea, to believe that only you are my dream master, others can only tell you the direction where the needs of their own to fight.

two, financing issues need to pay attention before and after

early in the business, investors will put forward their own proposals and opinions at the business meeting or board of directors, but this is not control, but an investor and entrepreneurs to establish matching process. Under normal circumstances, investors are not rejected any idea of entrepreneurs, for entrepreneurs is the core of the company, the direction of development of a company is determined by the entrepreneur, only entrepreneurs know their entrepreneurial intention. Investors will be in the early control of the company, but only in order to prevent some of the money to melt after the loss of the original dream of the entrepreneur, so in financial and other aspects of combing and integration, control risk.

  at the beginning of 2006, the Focus Media announced the first high priced acquisition point to Kaiwei opened the battle, wireless advertising. By 2007, many manufacturers have begun to try on the mobile phone advertising, overnight, wireless advertising is like in Chinese like bamboo shoots after a spring rain developed on earth, although the traditional advertising in the mobile phone network on the whole share is not high, but the growth momentum is very obvious. We are pleased to see that the wireless Internet has finally entered a healthy direction of development.

      below we look at what the wireless Internet advertising profit model. According to my classification, there are 4 kinds:

      brand advertising

      an attractive and huge market; now we can see mobile phones, digital products, fast selling goods, sports goods and so on, have already entered the field of wireless advertising. Whether from the traditional advertising agents, or the air, the world network and other sites on the home page to see the Banner ads, now shows that brand advertising in the wireless mode of operation has gradually mature. Brand advertising generally has two needs, brand image and exposure rate. In order to achieve good results at these two points, we need to improve the image of our products and introduce more valuable products. PV still has a very important influence on brand advertisers. At the same time, as mobile Internet access is more and more recognized, more high-quality users will become an important factor in attracting brand advertisers.

       

      keyword advertising

      in the traditional PC market for Internet advertising, keyword advertising growth remains far higher than that of brand advertising growth momentum this year, internet keyword advertising growth rate reached 60%. Be able to fully understand the needs of users, on-demand delivery, and have larger advertising capacity, these are the characteristics of keyword advertising. Therefore, the brand construction effect may be inferior to brand advertising, compared to more suitable for the effect of small and medium-sized enterprises pay. Because of the limited capacity of displaying information on the screen and the enormous amount of information present, the future of wireless e-commerce needs to rely on search technology. In the more developed mobile Japan, wireless search has occupied the entire wireless Internet market share of 1/3. So no wonder the capital market is so promising, after CGOGO won $20 million in financing, just easy to check, but also got the same level of investment.

      mobile phone differentiation and PC; its screen and operation characteristics determine the unsuitable.

as an entrepreneur, entrepreneurship is the primary purpose, but also know that after the investment intention is determined, the rights and obligations of both venture capitalists, many entrepreneurs are often aware of this one, I do not know the second. Some entrepreneurs in favor of investors, for the follow-up process is not clear, the important terms which need to pay attention in the long investment agreement are utterly ignorant of sometimes bad, died in a broad road leading to the entrance. So today, Xiao Bian leads you from the investor’s point of view, you can not think of a solution.

general investors in the start-up companies, will occupy a seat on the board, which makes some entrepreneurs are very reluctant. Entrepreneurs will think that this is investors harm themselves, but standing in the investor’s point of view, they have to this seat can not. Because it is not from the investor’s point of view that they occupy the board of directors, but rather for the better development of start-ups and start-ups.

for investors, if an enterprise always supervise and control, then the enterprise is bound to fail, so investors since the investment of entrepreneurs, it must be recognized entrepreneurs, so the relationship between the two sides on the board of directors is transparent. The board of directors is only a medium, the venture partners are partners, and they are equal relations, both of which are complementary and interdependent. As an investor, is seeing a lot of their contact with a lot of strong wind and big waves, start-up, for start-up period of what happens to definitely have their own grasp, it is actually investors entrepreneurial team a good consultant and partner.

1 importance of seat of directors

when an investor is willing to engage with an entrepreneur, sometimes there is friction in the collaboration, so some start-up financing will die on a small clause. When you decide to finance, please be as familiar as possible with some well-known financing terms, not on a small issue, small details

so as entrepreneurs, to exclude their own narrow thoughts in mind to a seat on the board is correct investors to take control of their own company’s idea, to believe that only you are my dream master, others can only tell you the direction where the needs of their own to fight.

two, financing issues need to pay attention before and after

early in the business, investors will put forward their own proposals and opinions at the business meeting or board of directors, but this is not control, but an investor and entrepreneurs to establish matching process. Under normal circumstances, investors are not rejected any idea of entrepreneurs, for entrepreneurs is the core of the company, the direction of development of a company is determined by the entrepreneur, only entrepreneurs know their entrepreneurial intention. Investors will be in the early control of the company, but only in order to prevent some of the money to melt after the loss of the original dream of the entrepreneur, so in financial and other aspects of combing and integration, control risk.

  at the beginning of 2006, the Focus Media announced the first high priced acquisition point to Kaiwei opened the battle, wireless advertising. By 2007, many manufacturers have begun to try on the mobile phone advertising, overnight, wireless advertising is like in Chinese like bamboo shoots after a spring rain developed on earth, although the traditional advertising in the mobile phone network on the whole share is not high, but the growth momentum is very obvious. We are pleased to see that the wireless Internet has finally entered a healthy direction of development.

      below we look at what the wireless Internet advertising profit model. According to my classification, there are 4 kinds:

      brand advertising

      an attractive and huge market; now we can see mobile phones, digital products, fast selling goods, sports goods and so on, have already entered the field of wireless advertising. Whether from the traditional advertising agents, or the air, the world network and other sites on the home page to see the Banner ads, now shows that brand advertising in the wireless mode of operation has gradually mature. Brand advertising generally has two needs, brand image and exposure rate. In order to achieve good results at these two points, we need to improve the image of our products and introduce more valuable products. PV still has a very important influence on brand advertisers. At the same time, as mobile Internet access is more and more recognized, more high-quality users will become an important factor in attracting brand advertisers.

       

      keyword advertising

      in the traditional PC market for Internet advertising, keyword advertising growth remains far higher than that of brand advertising growth momentum this year, internet keyword advertising growth rate reached 60%. Be able to fully understand the needs of users, on-demand delivery, and have larger advertising capacity, these are the characteristics of keyword advertising. Therefore, the brand construction effect may be inferior to brand advertising, compared to more suitable for the effect of small and medium-sized enterprises pay. Because of the limited capacity of displaying information on the screen and the enormous amount of information present, the future of wireless e-commerce needs to rely on search technology. In the more developed mobile Japan, wireless search has occupied the entire wireless Internet market share of 1/3. So no wonder the capital market is so promising, after CGOGO won $20 million in financing, just easy to check, but also got the same level of investment.

      mobile phone differentiation and PC; its screen and operation characteristics determine the unsuitable.

as an entrepreneur, entrepreneurship is the primary purpose, but also know that after the investment intention is determined, the rights and obligations of both venture capitalists, many entrepreneurs are often aware of this one, I do not know the second. Some entrepreneurs in favor of investors, for the follow-up process is not clear, the important terms which need to pay attention in the long investment agreement are utterly ignorant of sometimes bad, died in a broad road leading to the entrance. So today, Xiao Bian leads you from the investor’s point of view, you can not think of a solution.

general investors in the start-up companies, will occupy a seat on the board, which makes some entrepreneurs are very reluctant. Entrepreneurs will think that this is investors harm themselves, but standing in the investor’s point of view, they have to this seat can not. Because it is not from the investor’s point of view that they occupy the board of directors, but rather for the better development of start-ups and start-ups.

for investors, if an enterprise always supervise and control, then the enterprise is bound to fail, so investors since the investment of entrepreneurs, it must be recognized entrepreneurs, so the relationship between the two sides on the board of directors is transparent. The board of directors is only a medium, the venture partners are partners, and they are equal relations, both of which are complementary and interdependent. As an investor, is seeing a lot of their contact with a lot of strong wind and big waves, start-up, for start-up period of what happens to definitely have their own grasp, it is actually investors entrepreneurial team a good consultant and partner.

1 importance of seat of directors

when an investor is willing to engage with an entrepreneur, sometimes there is friction in the collaboration, so some start-up financing will die on a small clause. When you decide to finance, please be as familiar as possible with some well-known financing terms, not on a small issue, small details