Bottlenecks encountered in the development of domestic B2B website brand shaping into a breakthrough

China e-commerce has developed rapidly in recent years, the B2B e-commerce platform while maintaining stability. China’s B2B platform e-commerce market is large, and showed a trend of development. At the same time, the total number of e-commerce websites in China’s B2B platform is large, and its business models and services tend to be homogeneous. The competition of e-commerce platform in B2B platform is very fierce.

B2B platform of electronic commerce in China in the development process encountered a bottleneck, a part of the problem comes from the environment of e-commerce, such as security, credit and payment, the other part from the operating status of B2B e-commerce website itself, including logistics, customer service, service brand construction etc.. The lack of brand building is a significant problem of B2B e-commerce platform for web business, many websites use low-cost strategy in the fierce competition, the lack of brand strategy development planning, and the lack of brand greatly affected the long-term development of the site.

network brand strategy is still a corporate image and improve the means of enterprises and the visibility of the goods, if in the B2B e-commerce platform, can effectively implement the brand strategy, will effectively promote the rapid development of B2B e-commerce platform, as more and more small and medium-sized enterprises to create considerable economic benefits has a very good role in promoting.

uses the name of the website to create a prominent brand

brand strategy is the B2B platform e-commerce market requirements and expectations of e-commerce enterprises, it is not only a trademark logo, but also a credit symbol, is a commitment to consumers. If one has to build a brand platform of B2B e-commerce website, we must first give the website a cultural connotation of the name, a good website can let the customer name easy to remember, easy to Lenovo, the name of the connotation is the company’s value, customer value, easy to create interest, favor or identify with.

fifth e-commerce conference, Mr. Zhou Bangbing’s report mentioned: "China’s thousands of industry websites, even 98% are" China "first, and most B2B sites do not have a name? Make the most of B2B industry site into a vast expanse of water in the network, do not know who is who, the name is difficult to distinguish what can also talk about your brand? Mr. Zhou Bangbing went to a customer forum in 2007, he was due to customer company name is not, he felt the importance of the name of the company; back soon after, for the purpose of customer service, the name of the site was renamed "vecuronium electronic market", and "which" registered trademark. Alibaba as the B2B industry website "brother" is a mythical character name for Alibaba website name, everyone knows the mythical Alibaba’s voice: "sesame, sesame, open the door." You can get a lot of gold and silver jewelry, so Alibaba said: "to Alibaba nets, you will have the opportunity to get treasure!"". Websites such as the Alibaba are rich in content that people can easily relate to and remember, and their names make a big difference to branding

China e-commerce has developed rapidly in recent years, the B2B e-commerce platform while maintaining stability. China’s B2B platform e-commerce market is large, and showed a trend of development. At the same time, the total number of e-commerce websites in China’s B2B platform is large, and its business models and services tend to be homogeneous. The competition of e-commerce platform in B2B platform is very fierce.

B2B platform of electronic commerce in China in the development process encountered a bottleneck, a part of the problem comes from the environment of e-commerce, such as security, credit and payment, the other part from the operating status of B2B e-commerce website itself, including logistics, customer service, service brand construction etc.. The lack of brand building is a significant problem of B2B e-commerce platform for web business, many websites use low-cost strategy in the fierce competition, the lack of brand strategy development planning, and the lack of brand greatly affected the long-term development of the site.

network brand strategy is still a corporate image and improve the means of enterprises and the visibility of the goods, if in the B2B e-commerce platform, can effectively implement the brand strategy, will effectively promote the rapid development of B2B e-commerce platform, as more and more small and medium-sized enterprises to create considerable economic benefits has a very good role in promoting.

uses the name of the website to create a prominent brand

brand strategy is the B2B platform e-commerce market requirements and expectations of e-commerce enterprises, it is not only a trademark logo, but also a credit symbol, is a commitment to consumers. If one has to build a brand platform of B2B e-commerce website, we must first give the website a cultural connotation of the name, a good website can let the customer name easy to remember, easy to Lenovo, the name of the connotation is the company’s value, customer value, easy to create interest, favor or identify with.

fifth e-commerce conference, Mr. Zhou Bangbing’s report mentioned: "China’s thousands of industry websites, even 98% are" China "first, and most B2B sites do not have a name? Make the most of B2B industry site into a vast expanse of water in the network, do not know who is who, the name is difficult to distinguish what can also talk about your brand? Mr. Zhou Bangbing went to a customer forum in 2007, he was due to customer company name is not, he felt the importance of the name of the company; back soon after, for the purpose of customer service, the name of the site was renamed "vecuronium electronic market", and "which" registered trademark. Alibaba as the B2B industry website "brother" is a mythical character name for Alibaba website name, everyone knows the mythical Alibaba’s voice: "sesame, sesame, open the door." You can get a lot of gold and silver jewelry, so Alibaba said: "to Alibaba nets, you will have the opportunity to get treasure!"". Websites such as the Alibaba are rich in content that people can easily relate to and remember, and their names make a big difference to branding

Leave a Reply

Your email address will not be published. Required fields are marked *