Website analysis, the definition of Hacks, business objectives change into measurable activities

This article is an excerpt from the site analysis of

T.Peterson Site master Eric "Web Measurement Hacks"

– HACK#38 " Identify, Your, Business, Objectives"

To achieve true business value,

must first know what to measure and why to measure.

analytics is fundamentally a question: "why do you need to have a website?"". Defining your business goals is actually the reason for your website’s existence. It’s important to decide what you’re going to do and what you’re going to give up. Defining a company’s business goals is not a complex thing. Usually when you ask what the company’s business goals are, you can understand exactly what they are. However, if you are still unsure what a business goal is, read the following in this Hack.

every web site has a business target,

if you have spent time to write some HTML files and other resources, and upload to the server, no matter how small, "or how small, you have been considering a goal to do these things. If you have a eBay store, blog, or any website, you can certainly identify some types of goals.

your business goals are always the most basic thing. If you are an online retailer, your goal is to sell more goods and support existing customers; if you are in sales of software and services, your business goal is to create high quality customer interest and sales oriented. Table 1 lists a number of business models and their corresponding business objectives.

Table 1 business objectives for common online business models

transforms business goals into measurable activities,

as you can see, the level of business objectives is very high. So these very theoretical things how to have real measurement site analysis value? This is very simple and practical! Each business goals are part of the binding activity, and then click through flow measurement and analysis of these activities.

let’s take a closer look at what may be the most popular business target on the Internet: selling products. How do you sell goods on the Internet? Visitors open your website, find what they want, put them in a shopping cart, and finally pay to complete the transaction. Each individual activity (arrival, search, addition, and payment) is more obvious, even the most commonly used web analytics tools measure these activities. Break down the business objectives of more abstract "selling goods" into activities to show what needs to be measured, such as table 2.

Table 2 defines activities and related indicators that "sell goods" as business objectives

This article is an excerpt from the site analysis of

T.Peterson Site master Eric "Web Measurement Hacks"

– HACK#38 " Identify, Your, Business, Objectives"

To achieve true business value,

must first know what to measure and why to measure.

analytics is fundamentally a question: "why do you need to have a website?"". Defining your business goals is actually the reason for your website’s existence. It’s important to decide what you’re going to do and what you’re going to give up. Defining a company’s business goals is not a complex thing. Usually when you ask what the company’s business goals are, you can understand exactly what they are. However, if you are still unsure what a business goal is, read the following in this Hack.

every web site has a business target,

if you have spent time to write some HTML files and other resources, and upload to the server, no matter how small, "or how small, you have been considering a goal to do these things. If you have a eBay store, blog, or any website, you can certainly identify some types of goals.

your business goals are always the most basic thing. If you are an online retailer, your goal is to sell more goods and support existing customers; if you are in sales of software and services, your business goal is to create high quality customer interest and sales oriented. Table 1 lists a number of business models and their corresponding business objectives.

Table 1 business objectives for common online business models

transforms business goals into measurable activities,

as you can see, the level of business objectives is very high. So these very theoretical things how to have real measurement site analysis value? This is very simple and practical! Each business goals are part of the binding activity, and then click through flow measurement and analysis of these activities.

let’s take a closer look at what may be the most popular business target on the Internet: selling products. How do you sell goods on the Internet? Visitors open your website, find what they want, put them in a shopping cart, and finally pay to complete the transaction. Each individual activity (arrival, search, addition, and payment) is more obvious, even the most commonly used web analytics tools measure these activities. Break down the business objectives of more abstract "selling goods" into activities to show what needs to be measured, such as table 2.

Table 2 defines activities and related indicators that "sell goods" as business objectives

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