BBC revamps its recruitment style

first_img Previous Article Next Article The BBC has revamped the style of its newspaper advertisements and websiteas part of a drive to make the company more attractive to potential recruits. John Clarke, online recruitment manager for the BBC, speaking at the CIPD’s recruitmentconference last week, believes organisations’ marketing strategies shouldinclude efforts to attract new staff and retain existing employees. Clarke said the BBC has changed its job advert style to increase its impacton the page and emphasise the BBC brand. It has done this by giving recruitmentstaff, and those writing the adverts, training, style guides and access to acopywriting service. “We looked at visual impact, wording, key messages and making the spacesell for us,” Clarke added. He said the new adverts are highly-visible andeasy to read compared to past job adverts which tended to be too long, with therelevant bits buried. The BBC has also developed its online recruitment site, which containsbetween 50 and 100 vacancies, to highlight its employer values. The site features interviews with staff talking about their jobs and theopportunities for career development at the BBC. “People can see themworking, read their interviews, and see what qualifications they needed,”explained Clarke. Clarke told delegates that the BBC’s recruitment offices have beenrefurbished to give candidates a good first impression of the organisation.”Their first impression should be a pretty dynamic one,” he said. www.bbc.co.uk BBC revamps its recruitment styleOn 28 May 2002 in Personnel Today Related posts:No related photos. Comments are closed. last_img

first_img Previous Article Next Article The BBC has revamped the style of its newspaper advertisements and websiteas part of a drive to make the company more attractive to potential recruits. John Clarke, online recruitment manager for the BBC, speaking at the CIPD’s recruitmentconference last week, believes organisations’ marketing strategies shouldinclude efforts to attract new staff and retain existing employees. Clarke said the BBC has changed its job advert style to increase its impacton the page and emphasise the BBC brand. It has done this by giving recruitmentstaff, and those writing the adverts, training, style guides and access to acopywriting service. “We looked at visual impact, wording, key messages and making the spacesell for us,” Clarke added. He said the new adverts are highly-visible andeasy to read compared to past job adverts which tended to be too long, with therelevant bits buried. The BBC has also developed its online recruitment site, which containsbetween 50 and 100 vacancies, to highlight its employer values. The site features interviews with staff talking about their jobs and theopportunities for career development at the BBC. “People can see themworking, read their interviews, and see what qualifications they needed,”explained Clarke. Clarke told delegates that the BBC’s recruitment offices have beenrefurbished to give candidates a good first impression of the organisation.”Their first impression should be a pretty dynamic one,” he said. www.bbc.co.uk BBC revamps its recruitment styleOn 28 May 2002 in Personnel Today Related posts:No related photos. Comments are closed. last_img

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